Prime Jet’s Gulfstream Strategy: Why Specialization is the Key to Success

In private aviation, flexibility is often king—but at Prime Jet, it’s all about mastering one aircraft: the Gulfstream.

When Andrew Gulsrud and his partners took over Prime Jet, they weren’t setting out to build an exclusive Gulfstream operation. It just happened that way. And now, more than a decade later, the decision to stick with Gulfstreams has become a defining advantage.

“It’s not that we wouldn’t consider other aircraft,” Gulsrud explains. “We just love the Gulfstream—it’s dependable, overbuilt, and delivers an experience that’s hard to match.”

Unlike operators that mix and match fleets, Prime Jet operates with laser focus, much like how Southwest Airlines famously built its brand around the Boeing 737. Sticking to one aircraft type means streamlined maintenance, expert pilots, and an operational model that allows for maximum efficiency.

The Gulfstream Advantage

Gulsrud highlights key reasons why Gulfstreams remain the core of Prime Jet’s fleet:

✔️ Ramp Presence – The high-profile stance and oversized windows create an undeniable wow factor.

✔️ Longevity – Despite newer models like the G700 entering the market, a well-maintained G4 can deliver decades of top-tier performance.

✔️ Value Retention – Unlike some jets that quickly depreciate, Gulfstreams hold their value well when properly maintained.

How long will G4s dominate the charter space? Gulsrud believes they still have another 10–15 years as viable charter workhorses, as long as maintenance remains a priority.

For private jet owners, the lesson is clear: When choosing an aircraft, consider more than just the purchase price. The right aircraft, with a strong pedigree and a focused operator behind it, can yield a far better ownership experience.

Want to hear more?

Get the full behind-the-scenes insights from Andrew Gulsrud himself on the Ironbird Podcast with Daniel Harris. Listen now: https://buff.ly/QqqWZtb

Ironbird Partners brings you expert perspectives on private aviation, aircraft management, and charter operations to help you make informed decisions in the industry.