Business

Daniel Harris

Feb 7, 2026

Why Fear of Change Is Still Aviation Software’s Biggest Competitor

Tech is rarely the real obstacle. Paolo's interview explains why fear of change keeps operators stuck and how those who push through gain lasting advantages.

According to Sommariva, most implementation challenges have little to do with software capability. They stem from fear.

Fear of changing habits.

Fear of making mistakes.

Fear of losing control.

Business aviation is deeply focused on the aircraft itself. That passion, while understandable, often distracts from understanding how modern software should be integrated into operations.

Until teams experience the benefits firsthand, fear dominates decision-making.

What Happens After the Switch

Sommariva notes a consistent pattern among operators who commit to change.

Before implementation, resistance is high. During transition, anxiety peaks. After adoption, relief follows.

Teams quickly realize the process was not as difficult as imagined. Workflows become clearer. Response times improve. Quality rises.

Most importantly, confidence grows.

Why Requirements Matter More Than Vendors

One of Sommariva’s strongest points is that operators often skip a critical step: defining their own requirements.

Software vendors cannot act as consultants and implementers at the same time. Without an honest review of internal processes, companies risk automating inefficiency.

External perspective, whether through consultants or internal audits, helps operators identify friction points before selecting tools.

The Cost of Standing Still

Sommariva believes the industry is entering a generational shift. New leaders are more comfortable with technology and expect systems to work together seamlessly.

Operators who delay modernization will not simply fall behind competitors. They will struggle to hire, retain talent, and meet customer expectations.

Change is uncomfortable.

Stagnation is worse.

Listen to the full episode: What’s Really Happening in AI and Aviation

https://flyironbird.com/private_jet_podcast/whats-really-happening-in-ai-and-aviation

See how innovative operators run flight ops. Start a 30-day FL3XX trial → https://lnkd.in/ge6J4dTu

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Jet To is proudly powered by Ironbird Partners, LLC: Ironbird Partners LLC (the Air Charter Broker) is acting as an “Authorized Agent” for the Charterer (client) and does not own, or operate, any of the aircraft represented. Inquiries and contracts are for transportation services with only FAR Part 135 Direct Air Carriers or their foreign Civil Aviation Authority (CAA) equivalent that operate and exercise full operational control over those flights at all times. Ironbird Partners, LLC is an Air Charter Broker and not a direct air carrier or direct foreign air carrier. All air service shall be provided by a properly licensed direct air carrier or direct foreign air carrier.

© Ironbird. All rights reserved.

Jet To is proudly powered by Ironbird Partners, LLC: Ironbird Partners LLC (the Air Charter Broker) is acting as an “Authorized Agent” for the Charterer (client) and does not own, or operate, any of the aircraft represented. Inquiries and contracts are for transportation services with only FAR Part 135 Direct Air Carriers or their foreign Civil Aviation Authority (CAA) equivalent that operate and exercise full operational control over those flights at all times. Ironbird Partners, LLC is an Air Charter Broker and not a direct air carrier or direct foreign air carrier. All air service shall be provided by a properly licensed direct air carrier or direct foreign air carrier.

© Ironbird. All rights reserved.

Jet To is proudly powered by Ironbird Partners, LLC: Ironbird Partners LLC (the Air Charter Broker) is acting as an “Authorized Agent” for the Charterer (client) and does not own, or operate, any of the aircraft represented. Inquiries and contracts are for transportation services with only FAR Part 135 Direct Air Carriers or their foreign Civil Aviation Authority (CAA) equivalent that operate and exercise full operational control over those flights at all times. Ironbird Partners, LLC is an Air Charter Broker and not a direct air carrier or direct foreign air carrier. All air service shall be provided by a properly licensed direct air carrier or direct foreign air carrier.

© Ironbird. All rights reserved.